Social Media Editor

We are hiring a social media editor to grow and engage The Poynter Institute’s audience across social platforms. This person will coordinate social messaging and engagement across Poynter departments, with particular emphasis on media/news coverage, News University e-learning programs, training and thought-leadership events. The social media editor is an ambassador for Poynter and its related enterprises across the social web, meeting our loyal customers and alums where they are and with particular emphasis on expanding Poynter’s brand awareness in order to increase its audiences of customers, readers/followers and contributors.

This person will lead the daily production, management and curation of our branded social accounts; engage audiences in Poynter’s journalism, training and events. S(he) will provide analytic reports and insight across multiple publications and platforms, along with recommendations on how to increase Poynter’s digital reach. The Poynter social media editor will create original editorial content for our website and related platforms; and moderate and lead conversations with our readers with a credible and conversational voice.

On a typical day this person will manage social media for our brands, including Poynter, NewsU, The International Fact-Checking Network, MediaWise and the Newmark Center on Ethics and Leadership. S(he) will work within Facebook, Twitter and Instagram, LinkedIn, You Tube (among other platforms) to write posts, shoot photos and videos, and create graphics; create original content based on comments/appearances from conference or training attendees; promote faculty media appearances create daily and weekly social media metrics reports and improve engagement.

You are a great fit for this position if you are passionate about journalism, media and all the cultural, political, educational and ethical issues that surround it. You should be fluent in the conversational currents of our audiences across social. You must be comfortable with a range of web metrics/analytics and understand how to benchmark and test tactics on social channels. You’re also an avid follower of social publishing trends and able to assess, implement and articulate best practices to the rest of the organization.

This job requires:

  • 1-3 years journalism experience, including published reporting and/or blogging
  • Solid news judgment and experience verifying online content
  • Design and/or visual/multimedia/video editing skills
  • Ability to work collaboratively across departments
  • Experience with numerous audience analytics and their application
  • A track record of building audience through social networks
  • Demonstrated experience using social analytics to guide strategy
  • Ability to multitask and juggle deadlines
  • Excellent written and verbal communication skills

The social media editor will report to the managing editor of with dotted line reporting to the director of marketing.

Send a resume and cover letter to explaining why you are the best fit for this position. We’d also love to hear your ideas for engaging audiences in the work of the Poynter Institute.

Deadline to apply: March 30, 2019


No phone calls, please.    

Position is in St. Petersburg, FL.

Salary depends on qualifications.