Associate Copywriter

Summary

The Under Armour Global Brand Creative team is looking for a writer for our Global Copy team. But not just any writer. We're looking for a masterful storyteller who is inspired and energized by the power of sport. One who is unlike any. Because it's not just an everyday story we're telling. Our stories carry the passion of the world's greatest athletes-from this generation and the next-and the insights that come from our innovations. Our stories empower every person who puts on our shirts and laces up our shoes to reach for more in everything they do. Our stories...make all athletes BETTER. The ideal candidate will be obsessed with athletes, attitude, authenticity, and all things digital, at every customer touchpoint. The storyteller we seek will be driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines bring. So if you're not just any writer and you're ready to show the world what your stories are really made of, we're looking for you.

Responsibilities

  • Write and edit copy supporting all marketing activities for Under Armour's Brand and eCommerce Teams
  • Craft compelling product descriptions and supporting content to drive sales across retail and digital channels
  • Partner with marketing, UX, and creative teams to help create out-of-the box digital experiences for cutting-edge digital products, including UX and creative content for UA's eCommerce personalized product suite (UA App, ArmourBox, UA ICON)
  • Express Under Armour's Brand Voice across all outputs and media
  • Support Brand positioning and creative communications strategies based on seasonal big stories, and transform those strategies into copy for all marketing vehicles
  • Work with Copy Director, Designers, UX Designers, Developers, and Art Directors to create monthly merchandising stories that grab consumers' attention and convert into sales
  • Have an intimate, personal understanding of global sports and culture in men's, women's, and/or youth categories
  • Build and maintain strong working relationships with internal and external partners
  • Manage projects and step up to lead cross-functional teams of people (internal and external) when needed
  • Have a firm understanding of search engine optimization and SEO keyword principles to aid in natural and paid search efforts?
  • Become an advocate for the Under Armour brand and an expert on our products-translate that understanding into concepts and actionable sales material for UA Brand House, UA Factory House, and UA.com
  • Support a test-and-learn environment by ideating on those opportunities and creating messaging that is A/B tested for efficacy and impact
  • Collaborate with teams in multiple offices/locations using enterprise-level project management tools


Qualifications

  • Bachelor's Degree
  • Minimum of 1-3years of marketing communications and writing/content development experience
  • Experience writing copy across digital channels (beyond blog posts) is a MUST, and experience with retail/e-commerce is a strong plus
  • Desire to be a major part of a growing team responsible for protecting/advancing the Under Armour Brand
  • Ability to think strategically andmanage many tasks at once and deliver high-quality output every time, on time
  • Excellent leadership, organization, and collaboration skills
  • Excellent verbal, written, communication, and presentation skills
  • Microsoft Office and Mac platform proficiency
  • Samples of work submitted with your resume and salary history [Examples: Digital/print ads, implemented campaigns, email marketing, direct mail, POP, online content/Ecommerce site reference (URLs)-portfolio should showcase more than blog posts or social posts]