Sr Writer, Training Club

Job Description

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Global Editorial is looking for an exceptional Senior Writer to lead copy for the Nike Training Club (NTC) app, including NTC Premium. As a key storyteller and content developer, the Senior Writer will write all the holistic wellness content (which spans training, nutrition, recovery, mindset, and sleep) for the app, including short- and long-form articles; athlete and expert interviews; scripts; program overviews; and more. S/he will conduct interviews with athletes and experts, and research and report as needed. The Senior Writer will work within a cross-functional team of creatives, including editors, marketers, and producers, and have the rare opportunity to learn, dimensionalize, and evolve the Nike Training voice for our consumer.

The ideal candidate is, first and foremost, a strategic wordsmith who instinctively knows how to collaborate with design to weave together stories. S/he is well-versed in wellness editorial and digital marketing. Any experience in brand writing is beneficial. S/he knows how to interpret, re-think, and/or bring to life any brief. The Senior Writer will have a sixth sense for storytelling, and a proven multidisciplinary outlook on creative writing. The right person for this role will have an innate connection to training culture. And it goes without saying: a love for the craft of writing and a belief in the power of sport are musts.


•Write all holistic wellness content (which spans training, nutrition, recovery, mindset, and sleep), including short- and long-form articles; scripts; program overviews; and more for NTC
•Conduct athlete and expert interviews
•Research and report as needed
•Ensure the standards of the Nike Training voice are upheld in all instances, and help evolve the tone as needed
•Evangelize writing, storytelling, and the Editorial team through exceptional creative ideas, collaborative skills, and strategic thinking
•Collaborate nimbly with squad partners in design, strategy, and operations to win as a team
•Incorporate ongoing learnings (e.g. analytics, performance metrics) into your creative process and future output
•Uphold your category's guidelines, best practices, and resources
•Assist/support third-party creative partners with the Nike brand voice
•Continually help shape, evolve, and improve processes and partnerships
•Live the category: read the blogs, know the science, champion Training

•Minimum 5 years of experience writing for industry-leading fitness or wellness publications or brands
•Multidisciplinary writer with experience working across multiple channels and story formats
•Portfolio that demonstrates exceptional written and conceptual thinking
•Experience working on fitness, sport, tech, or fashion brands
•Ability to pair creative writing with data/analytics/best practices and produce results
•Proven fluency in training culture and new platforms

Preferred Qualifications:

•Experience working for fitness and/or sports-related publications
•Startup, launch, or other "ground-floor" experience
•Passion projects / creative endeavors outside work (e.g. a band / magazine / shop)
•Experience liaising with creative agencies
•Experience working in or with key North American markets (e.g. NYC, LA) and global markets (e.g. Europe, Asia, Latin America)
•B.A. in English, Creative Writing, Journalism, or a related field
•Fitness-related certifications