Content marketing specialist

Job Summary

As a content marketing specialist, you strive to create exceptional content that captures your

audience's attention. You're an industry thought leader, ideas person and most importantly, a

storyteller at heart who specializes in one or more of the following fields: digital marketing, project

management, big data, cloud computing and more. You've got a solid SEO background with a keen

understanding of the b2b and b2c buyer's journey.


You thrive in a creative, collaborative and entrepreneurial environment where your ideas are valued and implemented. At Simplilearn, that's the environment we provide and exactly this content marketing role is the next best move for you.


Based out of our Raleigh or San Francisco office, your primary responsibility will be to write and

develop content that will promote our brand and expand our company's digital footprint. Your

creativity, strategic thinking, and technical writing skills will be essential for bringing ideas to life and telling the story of our brand. You are a self-starter who thrives in an entrepreneurial environment and understands the value and importance of developing best-in-class marketing material that engages our target audience.


Responsibilities and Duties

? Research, write and edit SEO-optimized marketing content for all digital channels including

the company website, blog, email, newsletters, collateral, and other digital properties;

? Partner with internal business teams including Product Innovation, Demand Generation,

Creative, PR, and others to ideate, generate content themes and develop targeted content

for b2b customers and prospects that map to our value proposition, messaging platform and

overall business goals;

? Work collaboratively with teams to execute against content marketing strategy and support

the development of various multi-channel marketing campaigns;

? Repackage marketing content and collateral (datasheets, white papers, case studies, ppt,

etc.) into derivative assets such as direct mail, infographics, checklists, and other sales

enablement tools to span across all stages of the buyer's journey;

? Mentor, guide and lead a team of junior writers and contractors to ensure a consistent brand

voice, messaging and tone across all assets;

? Work with multiple product owners and stakeholders to edit, revise, measure and fine-tune

content for cross-channel promotion;

? Ensure consistent internal and external communication of the brand, messaging and tone

across the buyer's journey



Desired Skills

? BA/BS in a related field such as marketing, communications, English, journalism or business

and/or equivalent combination of education and experience;

? 2-6 years of B2B/B2C marketing experience with an emphasis on content creation,

copywriting and digital marketing;

? Demonstrated knowledge of marketing principles, SEO best practices, and techniques, lead

generation principles

? Ability to work autonomously and with cross-functional teams to support content marketing

efforts and meet departmental goals and deadlines;

? Understanding of brand, logo and regulatory compliance, and the ability to liaise with

agencies, vendors and creative/design professionals;

? Good planning, interpersonal, negotiation, and communication (verbal and written) skills; *

Strong attention to detail and commitment to quality, including proofreading, editing and

maintaining brand voice consistency;

? Able to multitask with multiple deadlines and/or milestone requirements;

? Energetic and able to work in a high-pressure environment.



About Simplilearn

Simplilearn enables professionals and enterprises to succeed in the fast-changing digital economy. The company provides outcome-based online training across digital technologies and applications such as Big Data, Machine Learning, AI, Cloud Computing, Cyber Security, Digital Marketing and other emerging technologies.


Based in San Francisco, CA, Raleigh, NC and Bangalore, India; Simplilearn has helped more than 1 million+ professionals and 1000 companies across 150 countries get trained, acquire certifications and reach their business and career goals.


The company's high-engagement curriculum blends self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration and 24/7 global teaching assistants. We are a 1000+ people strong and growing very rapidly year on year and having fun doing that.