Copywriter

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The Full Time Copywriter will support the Marketing team with best-in-class copy for all advertising, paid & organic social media, Ecommerce, and digital/traditional marketing programs. The copywriter will contribute to shaping new initiatives for the company including product naming, internal company communications and collateral, and will support the evolution of the brand with compelling copy and story-telling.

Below is a detailed list of responsibilities:

  • Concept with creative team to create seasonal campaigns to support the collections
  • Develop overall email calendar with Marketing team and create all email copy (subject, pre-header, body copy, CTAs), including personalized email campaigns
  • Concept with Art Director and provide copy for all digital experiences and brand storytelling
  • Work with Graphic Designer on any digital acquisition marketing copy needs (i.e. banners)
  • Provide innovative ideas for new product launches, brand campaigns and key holiday initiatives
  • Support social media manager with post copy
  • Develop copy for ongoing marketing activations (event invites, in store signage, product names, hang tags, new brand development)
  • Write all Ecommerce product descriptions to align with brand voice and help drive sales conversion
  • Attend cross functional meetings to garner insights on seasonal collections and design/product inspiration, etc.
  • Proofread all final copy assets before final delivery
  • Research competitive, industry, and fashion publications to stay up on trends

SKILLSET

  • 5+ years copywriting experience in fashion and/or retail
  • Experience in copywriting for digital and traditional marketing assets
  • Proficient writer with strong grammar/proofreading skills
  • Team player and innovative thinker
  • Passion for fashion and our brands
  • Bachelor's Degree